Named after the titular character of “Lolita”, NY-based Sam Giordano aims to “reclaim the gaze” by empowering women to dress for themselves instead of appealing to the opposite sex. The brand is equal parts coquettish and edgy – think pinafore-like dresses paired with leather moto jackets, a mash-up of the mod 60s with 90s grunge. This is for all those with a inner rebel in them via subvertion of traditionally conservative silhouettes.

Image Credits (from L to R): Pinterest, The Wrong Coast, Dolores Haze and Suitcase Magazine for the featured image.


Fashory’s picks

  1. Anabelle Dress: The cut in halter neck is a very trendy silhouette this season. It also features a gorgeous cross back leather detail.
  2. The Chloe Skirt takes the traditional bodycon skirt and edges it up with these safety pin details. Pair it with a statement shirt (The Girl Power t-shirt maybe?) or a choker blouse.
  3. Hana Plaid Moto: Up your weekend casual game with this plaid leather moto jacket that’s sure to make a statement. Throw it on over a girly dress for a street style vibe.